William Sinclair Horticulture has announced their exclusive use of water management additive Celcote within their tailor made compost mixes. Andrea Marshall, technical marketing manager for William Sinclair Horticulture explains that following their involvement in Celcote trials back in 2006, and based on customer feedback, the decision has now been made to switch completely to supplying Celcote for inclusion into their professional products. “We’ve been working closely with Certis and believe this move is one that will benefit the quality of products we can provide, with great benefits to the grower. “As a leading compost and fertiliser manufacturer and supplier we produce products for the retail and professional market. We are always trying to find new products and ways to benefit our customers. “Originally we had two products available to customers but we decided to make the switch as we’ve come to recognise Celcote is a better, next-generation product, that offers significant benefits for end users,” explains Andrea. “Celcote is being offered as our water management additive option available for inclusion in all our bespoke compost mixes on request. “The switch has gone very well and everyone has readily accepted the change,” reports Andrea. “We’re keen to do all that we can to help our growers save money – if we can do this by reducing their water demands we will,” she says. “In particular for those growers relying on a mains water supply – the inclusion of Celcote means they need to buy less water,” explains Andrea. The incorporation of Celcote also means that during the winter months, the compost tends to be more free draining – as the water is held within the fibres – allowing the compost to maintain its air filled porosity, explains Andrea. “There are also significant labour savings for growers who hand water and for those providing displays into town centres. As well as a better use of nutrients as they’re less susceptible to leaching.” “The composts ability to retain water is also extended, thus increasing the shelf life,” explains Andrea. “For growers supplying supermarkets, this means they can get their plants looking better for that bit longer, so sell more and then everyone wins! |