Following the integration of Certis and the BCP UK Team earlier this year, the Certis UK stand (#258) at this year’s Fruit Focus will provide growers with a chance to explore the unrivalled portfolio of integrated crop protection technologies now available.
Both divisions of the new Certis business have a strong heritage in providing crop protection solutions to the fruit and wider horticultural sectors. “In combining our strengths, we now have a unique ability to deliver to ever evolving market needs and to meet the demands of producers,” comments the company’s Robert Lidstone.
“This means bringing a new level of support and truly integrated approach to crop protection, bringing IPM into play through our range of biologicals and compatible crop protection products,” he notes.
An ability, which according to Certis’ Simon Jones, is becoming par for the course in some sectors. “The soft fruit sector in particular has embraced Integrated Pest Management as a feasible, effective and desirable approach to meet today’s production challenges, both in the UK and across Europe,” he says.
“Drivers for this change in approach include overcoming pest issues such as thrips control in strawberries,” notes Simon. “The pest is one which, due to resistance to certain chemical controls, has become a serious issue for producers over the last two seasons.
“This has seen producers clearly wanting to examine the options beyond a purely chemical programme,” explains Simon.
Robert Lidstone adds that Fruit Focus is an opportunity to engage with end users regarding the best approaches to crop protection programmes for their situation, taking a whole crop, rather than standalone, pest control approach.
He notes that, in the case of adopting biological solutions against thrips, there is a corresponding need to incorporate compatible products from conventional crop protection chemistry into an integrated programme, which can be used against other target pests without impacting the biological controls already in play. It is a new and significant consideration for fruit growers.
Certis UK staff will be on hand throughout the day at Fruit Focus to discuss pest control issues such as thrips and spider mite, the introduction of Audax bumblebee hives to improve crop pollination, and the company’s new Aphidsure mix. In addition, compatible fungicide treatment Frupica, insecticides Cyd-X, Spruzit and Majestik, and new powdery mildewicide Cosine will also be showcased.
Hospitality will also be available with blueberry beer and cheeses on offer to visitors to the stand.
Certis UK will be exhibiting on stand 258.